We find what's duplicated, missing, misfiring, or misaligned.
Saddanah is a measurement, tracking, and data integrity partner. Each engagement is built to give you conversion data you can actually trust, across ad platforms, analytics, and CRM.
Measurement Health Audit
What it is
A structured, end-to-end review of how your conversions are tracked across every platform you run, from browser pixels and server-side events to GA4, GTM, and your CRM. We map the full signal path so you can see exactly where numbers break, inflate, or disagree.
Common problems it solves
- Ad platforms reporting more conversions than actual sales
- Duplicate purchases or leads counted across browser and server
- GA4 numbers that never reconcile with ad platforms
- Pixels that were switched on months ago and never verified
- No clear source of truth for performance decisions
Business impact
- A prioritised list of every tracking issue, ranked by revenue impact
- Confidence in which numbers you can actually trust
- A cleaner foundation for budget and optimisation decisions
CAPI Implementation
What it is
Server-side conversion tracking done properly. We build and validate Meta CAPI, TikTok Events API, and Snapchat CAPI implementations with correct event IDs, deduplication, and parameter matching, so platforms receive complete, high-quality signals even when browsers and cookies fail.
Common problems it solves
- Broken or incomplete CAPI implementation
- Missing event IDs and poor deduplication between browser and server
- Signal loss from iOS restrictions, cookie loss, and privacy changes
- Low event match quality reducing optimisation performance
Business impact
- Stronger, more complete conversion signals sent to each platform
- Reduced data loss from browser-side tracking gaps
- Better optimisation and more reliable conversion reporting
Tracking QA & Troubleshooting
What it is
Hands-on quality assurance for your entire event layer. We verify that events fire on the right actions, that purchase and lead values are passed correctly, and that nothing is double-counting or silently failing, across every platform and page template that matters.
Common problems it solves
- Events firing on the wrong actions, or not firing at all
- Conversion values passed incorrectly or missing entirely
- Cost per conversion spiking with no clear cause
- Tags that fire multiple times and inflate results
Business impact
- Accurate event and value tracking you can rely on
- Fewer false conversions distorting your reports
- Faster diagnosis when numbers suddenly look wrong
Cross-Platform Attribution Alignment
What it is
When Google, Meta, TikTok, GA4, and your CRM all report different numbers, someone has to find the truth. We reconcile attribution windows, models, and de-duplication logic across platforms so you have one coherent view of performance instead of five competing ones.
Common problems it solves
- Multiple platforms claiming credit for the same conversion
- Wrong or inconsistent attribution settings across accounts
- Incorrect ROAS reporting driven by attribution overlap
- No agreed source of truth between marketing and finance
Business impact
- A clearer, reconciled view of what each channel actually drives
- More accurate ROAS and better budget allocation
- Reporting your leadership team can trust
GA4 / GTM / Pixel Review
What it is
A focused review of your Google Analytics 4, Google Tag Manager, and platform pixel setup. We audit events, tags, triggers, variables, and conversion actions to make sure your measurement stack is clean, consistent, and configured the way you think it is.
Common problems it solves
- GA4 events misconfigured or not matching ad platforms
- Duplicate, orphaned, or misfiring GTM tags
- Conversion actions set up incorrectly in ad accounts
- Data gaps caused by triggers and variables that quietly fail
Business impact
- A clean, well-documented GA4 and GTM configuration
- Consistent event definitions across your stack
- Fewer silent data gaps undermining your reports
Every platform in your measurement stack
Platform names are referenced factually. Saddanah is an independent measurement partner and is not an official partner of these platforms unless explicitly stated.
Not sure which service you need?
Most engagements start with a Measurement Health Audit. It tells us, and you, exactly what needs fixing first.