Book a Measurement Health Audit
Find out whether your tracking setup is inflating, missing, or misreporting your conversions, before it drives another budget decision.
- Designed for advertisers actively spending on digital ads
- Covers ad platforms, GA4, GTM, and CRM
- Delivered with a prioritised, actionable findings report
Positioning: This audit is designed for advertisers actively spending on digital ads and looking to improve tracking accuracy, attribution clarity, and ROAS confidence.
Built for serious advertisers
If you're investing meaningful budget in digital ads, the cost of inaccurate data compounds every month. This audit is for teams who need to trust their numbers.
- Advertisers actively spending on Google, Meta, TikTok, or Snapchat
- E-commerce brands and lead-generation businesses
- Performance teams unsure whether their numbers are trustworthy
- Agencies who need a specialist measurement partner for clients
- Marketing leaders who need reporting they can defend to finance
The audit checklist
We trace each conversion end to end and review every layer of your measurement stack.
- Pixel accuracy
- CAPI setup
- Event deduplication
- Purchase & lead tracking
- GA4 vs ad platform mismatch
- CRM alignment
- Attribution settings
- Conversion value tracking
- Missing or duplicate tags
- Signal quality issues
A report you can actually act on
Not a vague list of opinions, a documented, prioritised set of findings, plus a walkthrough call to explain what to fix first.
- A documented review of every tracked event across your platforms
- A prioritised list of issues, ranked by likely impact on ROAS
- Clear findings on duplication, missing data, and misfires
- Recommendations you can action, with or without our help
- A walkthrough call to explain what we found and what to fix first
The impact of getting measurement right
More accurate ROAS
Decisions built on numbers that reflect reality.
Better budget allocation
Put spend where it actually performs, not where tracking flatters it.
Better optimisation signals
Cleaner data means smarter platform bidding and targeting.
Less wasted spend
Stop paying to chase conversions that were never real.
More confidence in reporting
Numbers your team and leadership can stand behind.
Cleaner decision-making
One source of truth instead of five competing dashboards.
Is this audit right for you?
The Measurement Health Audit delivers the most value for advertisers with active, meaningful ad spend and multiple platforms in play. If that's you, we should talk.
- You're actively running paid campaigns across one or more platforms
- You spend meaningful monthly budget (typically $10,000+)
- You suspect your numbers don't fully add up
- You need reporting you can defend to leadership or finance
Audit questions, answered
A measurement (or tracking) audit is a structured review of how your conversions are tracked across ad platforms, analytics, and CRM. We map the full signal path to find what is broken, duplicated, missing, or misaligned, and show you which numbers you can trust.
Common signs include ad platforms reporting more conversions than you actually sold, GA4 numbers that never match your ad accounts, cost per conversion spiking with no strategy change, and your CRM disagreeing with platform reports. If any of these sound familiar, your setup is worth reviewing.
They use different attribution models, attribution windows, and de-duplication logic, and they measure conversions at different points. Some difference is normal, but large, unexplained gaps usually point to a tracking issue. An audit tells you which is which.
CAPI (Conversions API) is server-side conversion tracking. Instead of relying only on a browser pixel, your server sends conversion events directly to platforms like Meta, TikTok, and Snapchat. Done correctly, it recovers signal lost to browser restrictions, cookie loss, and privacy changes.
In most cases, yes. Browser pixels increasingly miss conversions due to iOS restrictions, ad blockers, and cookie loss. CAPI complements the pixel with a more reliable server-side signal, but only if it's implemented with correct event IDs and deduplication, otherwise it can double-count.
Directly. Inflated or duplicated conversions overstate ROAS and push budget toward channels that look better than they are. Missing conversions understate ROAS and starve channels that actually work. Either way, bad tracking leads to bad budget decisions.
Most Measurement Health Audits are completed within one to two weeks of getting access, depending on the number of platforms and the complexity of your setup. You'll receive a documented findings report and a walkthrough call.