A Measurement Health Audit is a structured, end-to-end review of how your conversions are tracked, across ad platforms, analytics, and your CRM. Its job is simple: tell you which numbers you can trust and which you can't, and why.
What it checks
A thorough audit reviews the full signal path, including:
- Pixel accuracy and firing behaviour
- CAPI / server-side setup and deduplication
- Purchase and lead event tracking
- GA4 vs ad platform mismatches
- CRM alignment with platform reports
- Attribution settings and conversion values
- Missing or duplicate tags and signal quality
What you receive
The output isn't a vague list of opinions. It's a documented review of every tracked event, a prioritised list of issues ranked by likely impact on ROAS, and clear recommendations you can action, with or without help. Most audits end with a walkthrough call so your team understands exactly what to fix first.
Who it's for
It's designed for advertisers actively spending on digital ads who need to trust their data, e-commerce brands, lead-generation businesses, performance teams, and agencies who want a specialist measurement partner.
Why it's worth doing
If you're spending meaningful budget on ads, the cost of bad data compounds every month. An audit is the fastest way to stop optimising against numbers that aren't real and start making decisions you can defend.
Related reading: our services and the Measurement Health Audit.
Think this might be happening in your account?
A Measurement Health Audit traces every conversion end to end and tells you exactly what's duplicated, missing, misfiring, or misaligned.